SIR Alex Ferguson relied on it, while
Kevin Keegan used it every week.Yes,
Jimmy Powells’ garden shed invention has
helped superclubs around the world.
Newcastle fan Jimmy is the football world’s chief
supplier of tactics boards – the
magnetic model pitches used to brief
players and help mastermind crucial
games from the dressing room. Jimmy, of
Cramlington, Northumberland, first
dreamed up the idea to help improve his
sons’ soccer skills when they played for
Wideopen Juniors. Gateshead FC got wind
of the idea, Newcastle United then made
a purchase and, before long, even former
England manager Sven Goran Erikson was
placing orders.
Jimmy has since sold to almost every
Premier League club, England, and squads
as exotic as the Brazilian youth team.
The retired accountant makes no more than £20 a week from his
sideline, for which he has never been
publicly recognised. Jimmy, 62, said:
“I can never believe this is a multi-million pound industry
and here’s little old me beavering away
in a garage making about £20 per week.
“I had the idea when my sons were
playing junior football. I thought if I
could put up a board I could actually
show them exactly how to play. “Then I
looked at the market and was amazed to
discover football clubs were still using
chalk. I sold one to Gateshead and it
just went from there. Now I see
interviews on TV with the board in the
back room. Football academies use them
and everyone from TV programmes, adverts
and soccer schools – but no-one knows
it’s me who makes them.”
Grandfather-of-one Jimmy continues to sell his tactics
boards, handmade to order from his
garden shed. Made from large tin sheets
with plastic edges, each board costs
around £40 to produce, but the bulk cost
of buying the metal meant Jimmy had to
fork out for more than 1,000 boards
up-front. He said: “I think they will be
in the garage long after I’ve passed
away to be honest.
“But I want to keep making them for as long as
possible. I think they’re great. “People
see them and everyone says the same
thing. They love them.”
When Jimmy isn’t focussing on the boards, his hobbies
include teaching the guitar, playing the
mandolin and watching his beloved
Newcastle United.
But were the Magpies using Jimmy’s magic
tactics board during the doomed 2008-9
season that saw them relegated from the
Premier League?
“I wouldn’t want to speculate about that,” he joked. “I
don’t want people out there saying it
was all my fault.”
